We were approached by Asda to promote their chilled 'Meal Deal' out of category, within an impulse area of store. Our obvious solution was our 3m1 rated 'ESCAPE' promotional cooler.
Following the completion of the initial design options, approval was granted for the desired concept. The pizza 'Meal Deal' graphical shrouds were produced, and the convenient flat-packed ESCAPE cooler was shipped to stores for implementation of the forthcoming promotion. Units were placed out of category, in impulse areas of the store and the ROI was significant.