The Petherbridge Bassra Group – Rebrand

Brand Management : The Petherbridge Bassra Group – Rebrand

Petherbridge Bassra Solicitors were already a well-known, reputable law firm based in West Yorkshire but needed to strengthen awareness of their brand and, in 2018 they called on our design and print expertise to create brand consistency and boost impact within their chosen field.

To raise their profile, smf developed the 'PB Group' by combining the law firms already run by the directors. Petherbridge Bassra, Opus Law, Bird & Daniels and Brimble & Co. were all boldly rebranded using the same theme and colour-ways to make it obvious the separate firms were operating under the same PB Group umbrella.

Once the rebranding was finalised across the PB Group, our design team set about creating new, fresh and modern websites for all the firms within the group, along with branded stationery, promotional merchandise and a face-lift for the reception areas. The fresh new brand we created had an instant, significant impact and raised brand awareness with both new and current clients.


The Result:

We’ve rebranded their entire group of law firms. Today, we act as brand guardians and consultants to the 'PB Group', ensuring visual consistency, maximising their brand prominence and helping their UK-wide network of clients feel safe in the knowledge they are being represented by a firm with a depth of experience and resources.

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