Blackburn Rovers FC were looking to update their retail space at Ewood Park and asked smf to use their experience to create a stunning visual presence within a limited budget. Following various discussions with the club and the supporters, the solution became more apparent.
Initially it became apparent that Blackburn Rovers suffered from lack of consistency for their brand.
smf worked closely with the club to develop a stunning retail space which was much more usable and easy to adapt for seasonal promotions. This meant that they improved footfall due to the visual impact, therefore boosting turnover.
Due to the success of the retail makeover, smf now have a close relationship with Blackburn Rovers and continue to work closely with the club on a consultancy basis to help improve the look of the club for the forth-coming seasons.
We are dedicated to keep their projects constantly moving forward, increasing awareness of the brand and the club.