Manx needed to strengthen awareness of their brand among carpet retailers and, in 2007 they called on our design and print expertise to create brand consistency and boost in-store impact.
To raise Manx’ in-store profile, smf developed a suite of flexible point of sale products - from window graphics and display cubes to desktop essentials such as mugs, desk pads and coasters.
This new range helped the Manx’ sales force to develop relationships with carpet retailers and, soon after, Manx asked smf to help re-launch a product from their stain-free carpet range. The fresh new brand we created had an instant, significant impact on sales and raised brand awareness with both retailers and consumers.
Ten years on we’ve rebranded their entire range. Today, we act as brand guardians and consultants to Manx, ensuring visual consistency, maximising their in-store prominence and helping their UK-wide network of retailers to sell beautiful Manx carpets.