Cobra & Curry : Meal Deal Cooler
Molson/Coors requested a solution for promoting their Cobra beer with Jack's curry ready meals as a chilled 'Meal Deal' within an impulse area of Londis stores. We obviously suggested our 3m1 rated 'ESCAPE' promotional cooler.
Activation: Cobra & Curry Meal Deal:
Innovative cross-category meal deal promotion for Molson Coors to promote Cobra Beer with Jacks curry ready meals to celebrate ‘National Curry Week’.
The units were placed in prominent positions in-stores to gain maximum sales uplift using the impulse Escape Cooler.
