Personal grooming giants Braun came to ask smf if we can bring a different approach to their instore displays. Their question was can we design, manufacture and deliver a premium quality display promoting their new baby care product within independent pharmacies across northern Europe on a very tight budget. Adding to the already restrictive brief, the display also needed to be delivered pre-loaded with products from their Thermoscan baby thermometer range, accessories and a live secured demo product.
Considering dimensions imposed by the distribution process, smf kept Brauns delivery costs to a minimum. Built from durable gloss laminated display board the stand was shipped, fully assembled, stocked, directly to store throughout northern Europe without any problems.
Our space savvy unit helped Braun secure placement for an additional 1500 units, boosting their presence in independent pharmacies and product sales.