Waitrose asked smf to create a semi-permanent solution to help maximise impulse sales within the fresh produce area of store.
With equal attention to design and practicality, smf designed a durable free standing wheeled MDF FSDU display which could easily be positioned into the impulse areas of store.
Combining innovation and practicality, the MDF FSDU's have proved perfect for display fresh produce in the high impact areas of stores.
When product sales soared, Waitrose commissioned a second MDF FSDU to display and promote seasonal produce.
The boost in sales was matched by glowing feedback in both a substantial increase in sales and from Waitrose dedicated team of fresh produce buyers and their store managers.